We will, of course, look after the technical aspects of running your website so as to keep it available at all times, running as well (and as profitably) as you’d expect. There’s more to managing a website than the nuts and bolts stuff though.
Managing a website is unlike managing most other business asset. Like all assets, it will repay the thought you put into it and the expertise you employ for it, according to your market and strategy. Where it differs from most other business assets is in the scope it gives you, the chance to talk to prospective clients you just can’t reach any other way.
Obviously, the management time needed for a website depends on what you want the website to do for you, but it isn’t that simple. A properly set up and managed website may well wind up leading your business into new areas of enterprise. This in itself may put pressure on the time you can devote to managing the site.
There is a need to manage the content, look after the contacts generated by visitors, add fresh content and images to make the site more attractive to visitors and of keeping ahead in a new market place. All this may lead you to think that this is a job that requires skills of its own. But there’s more. Other aspects of website management, such as search engine optimisation and making sure the design evolves ahead of the competition are almost art forms in themselves. PlannedSites can manage your website to take all this off your to-do list and put it into ours. The precise nature of the work involved will vary with the site, and we will consult with you up-front to decide what we will do on your behalf. But we won’t ever lose sight of the fact that it is your business, I
f you wish, you can do the management yourself, using Self-Editor® and the other tools we provide. We will show you how to use these tools, and will help you in the management task if you wish. We will also offer consultancy services to help with problems and opportunities you may encounter.
Or, you may elect to do some of the above yourself, and leave other aspects to us. Our Self-Editor® system is available as part of the service, and we’ll show you how to use it. This too is best sorted out at the start, but any strategy can be altered later if necessary.
So there it is. We can manage your website for you, you can manage your website yourself, or we can do a bit of both. However you want to do it, PlannedSites has the capability and the commitment to get it done.