Marketing budget - Marketing⁺

Marketing Budget – Marketing⁺ a collection of papers from PlannedSites for SME's

“A budget is just a method of worrying before you spend money, as well as afterward.” - Anon

Don’t have one.

Yes, that’s what we said. It may go against your inborn principles, all you learnt during training and all experience has taught you. But if you measure properly (see “Testing and Measuring”) your efforts will be concentrated on successful marketing methods. All your spend on marketing therefore will be profitable. So chuck your marketing budget in the bin and, instead, spend what your cash-flow will allow you.