Analytics
Google Analytics is a stunning application but be careful, it’s very addictive and the amount of information supplied is more than most site-owners can deal with.
Essentially, the application records all it can about the visitors to your site, how they arrived, on which page they arrived, where they went, how long they spent on each page, from which page they left the site and so on and so forth.
You can very quickly use this information to your advantage. If, say, 50% of your visitors are leaving the site on a particular page, and you wouldn’t expect them to, the message must be that an urgent review of that page should be instigated.
And this one’s free as well.
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