Secrets of successful websites

Campaign level


This is the level immediately below Account level.

You may have up to 25 campaigns per account and, at this level, you set the daily budget, geographical targeting and the end date of each campaign.

Here you also set syndication at this stage.  Google supplies its search engine to other search engines and you can choose to have your campaign appear on those search results as well.  The other syndication choice available in what Google call its "content network".  This refers to those sites which have panels labelled "Ads by Google”.  If you would like Google to include your ads in those panels you choose to do so at this level.  
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