Secrets of successful websites

Budget


You have to set a budget for your campaign.  When it’s exceeded your ads won’t appear any more.  Budgets can be increased or reduced at will and instantly.

The budget you set is monthly but Google divides it into days so that your budget is, in effect, a daily one.  Your ad will appear during that day until the limit is reached.   You should therefore consider setting a schedule of when the ad is to appear if you don’t want Google to follow its default position.
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